About Us
Sheng Er Re Lie
Connecting traditional craftsmanship with contemporary life
Our Story
Sheng Er Re Lie grew from the public-interest heritage initiative Xihan Action. Founder Chen Yu has worked across heritage curation, cultural communication and brand collaboration, connecting traditional craft knowledge with contemporary audiences.
We believe heritage remains alive through practice, participation and exchange. Our work brings artisans, designers and partners together to explore how traditional techniques can continue to contribute to everyday life.
Our Work
Our core activities span heritage exhibitions, cultural communication and industry partnerships. We combine cultural research with visual storytelling, interactive experiences and creative collaborations to connect crafts with new audiences and markets.
Heritage
Exhibitions
Cultural
Partnerships
Heritage Crafts
More than 100 heritage crafts supported through preservation and collaboration.
Brand Collaborations
More than 80 brands connected with traditional craftsmanship through cross-sector projects.
Cooperation Value (RMB)
Industry partnerships connecting traditional crafts with contemporary brands have generated over RMB 1 billion in cooperation value.
Core Business Areas
Heritage exhibitions, cultural communication and industry partnerships.
The People Behind Our Work
Meet our founders
Founder
Chen Yu
A heritage curator and former media professional, Chen Yu founded Xihan Action and the lifestyle brand JellyBay. Her work combines public-interest initiatives, exhibitions and creative partnerships to support rare traditional skills and their continued transmission.
Co-founder & Overseas Partner
Ren Shuzhen
Ren Shuzhen is the founder of Malaysia-based Kingdom Studio, a photographic artist and a board member of the Hylink Charity Foundation. Working between China and Malaysia, she connects cultural exchange, brand development and public-interest projects to introduce Chinese aesthetics and heritage crafts to overseas audiences.
We develop exhibitions around cultural narratives and the visitor experience. Craft displays, interactive activities and hands-on workshops help audiences engage with heritage in a direct and memorable way.
Our company introduction documents projects including the Nanjing Historical and Cultural Cities Expo, Suzhou Design Week and collaborations connecting traditional craft with contemporary brands.
Our industry partnerships connect craft research, design development and cultural communication. The filigree collaboration with CHJ Jewellery brought together craft workshops, museum development and contemporary design.
We also support cultural exchange overseas, connecting Chinese heritage and aesthetics with audiences in Southeast Asia and beyond.
