Industry Partnership
Bringing Eastern cultural knowledge and contemporary beauty innovation into a shared creative platform.
Project overview
The partnership with Zhongshan Sinno established an innovation IP centre in Shanghai. It connects the experience of a beauty ODM and OEM enterprise with cultural research, design and the exploration of natural ingredients.
The centre's approach is grounded in Eastern knowledge and a global perspective. Traditional aesthetics and craft are considered alongside contemporary technology to explore new beauty and personal-care concepts.
The project connects cultural meaning, creative development and industry resources, with the aim of developing beauty solutions that resonate with both partners and consumers.
Exhibitions, cultural storytelling and creative partnerships.
Cultural narratives, interactive displays and hands-on craft experiences.
Craft stories and visual content that connect heritage with new audiences.
Connecting artisans, designers and brands through creative collaborations.